upcoming social media trends in 2019

Hello everyone!

Due to the fact that we were talking about upcoming trends in our last English lesson I now want to tell you everything I found out during my research and I want to let you now you my personal opinion on these trends.

 

So, let’s start with a short review of 2018. The entire social media industry in 2018 was plagued by many scandals in 2018. For example, data scandal, fake news, fake profiles and fraud in influencer marketing. Therefore, the trust of social media users is currently weakened.

 

The majority of social media users want companies to work more efficiently on their social media platforms. During my research about the social media trends of 2019 I came across the following trends.

As already mentioned above, we expect a turnaround in the social media field. This means that the focus is less on maximizing reach and more on transparency and high-quality commitment. In order to build trust, private dialogues are conducted with a smaller target group, thus creating a qualitatively valuable community and providing it with high-quality content.

 

And the social media stories will also boom in 2019. These are video ads that take about 5-15 seconds and can be skipped by the user. This topic will be particularly interesting for Story Ads in 2019. It is currently difficult to insert existing ads in the upright smartphone format. But Facebook is already working on this problem.

Down below you can see a statistic which shows the daily active story users of the different social media platforms. It shows that people use WhatsApp three times more than Facebook to share there short videos. The statistic reaches a peak at the bottom with about 70 million people who use Facebook Messenger Stories.
 

In my opinion, it is very good and reasonable that the social media platforms are made safer. Still be careful and don’t believe everything that is on the internet and on social media platforms.

 

I hope you enjoyed my blog posting and you are going to read my next.

 

See you soon,

 

Sabrina

source: techcrunch.com