Hello
everyone!
Due to the
fact that we were talking about “CSR - corporate social responsibility” in our
last English lesson I now want to tell you all the important things you need to
know about it.
Corporate
social responsibility (CSR) is how companies manage their business processes to
produce an overall positive impact on society. It covers sustainability, social
impact and ethics, and done correctly should be about core business - how
companies make their money - not just add-on extras such as humanity.
Now I will
tell you the opinion of some businesspeople on CSR.
CSR can
help companies reduce costs or increase profits in different ways. For example,
companies can reduce their consumption of raw materials and so they can save
money. Those companies that are able to differentiate their products or
services through their CSR activities may find that consumers favour their
products over competitors’ products as shoppers become “green” or more socially
aware.
But don’t
forget that it is quite different for small companies to pay attention to CSR.
It's too
busy to survive difficult times to do this. These companies cannot afford to
take their eyes off their core businesses. CSR is great for very large
companies that have a lot of resources and the money they need for CSR. For
those who are struggling for survival, that is a very different picture. You
can't go spending money on unnecessary frills when you're laying people off and
morale is rock bottom.
In my
opinion, every business should decide for itself whether it pursues CSR activities
or not, but it should try a few activities if possibly.
I hope you
enjoyed my blog posting and you are going to read my next.
See you
soon,
Sabrina
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