Hey
everyone,
welcome back to my blog!
I was reading an article the other day and it talks about advertising trends, which you should consider in 2019. The article was written by Katherine Hays and published on the website “Entrepreneur.com” on the 17th of January.
I thought you might be interested because we are learning about it in English
at school and have already learned about advertising in other subjects. And
advertising is generally an issue that we face several times a day.
Basically what it says is that 2019 is and was filled with new challenges to advertising professionals. The Challenge for the advertising professionals is that the traditional media, as for example Tv or newspaper die slowly, but more and more new advertising methods like mobiles and videos are emerging. In order to reach all target groups now, you also have to do a lot of advertising via mobile media.
It is said that the quest for advertisers is to ensure that their message is really hitting its mark. Artificial intelligence (=AI), that means machine learning and its associated technologies, can help do that.
AI helps eliminate the guesswork in targeted advertising. Advertisers can ensure that messages that aren't effective, or that work against a brand's positioning, don't get through.
The author also mentions that content is a major focus for advertisers. To engage customers, you have to give them something.
AI can help build a better content strategy. By better targeting audiences, companies can more effectively hone their stories, blog posts, videos and other content pieces to tailor fit and engage their users for a longer period.
It is also mentioned in the text that thanks to GDPR, the new European protocol on user privacy, online advertising is set to undergo major changes in 2019. GDPR means that companies can't collect information about people without their explicit consent. But how can companies run targeted advertising campaigns without personalized data?
The answer is contextual advertising: determining the characteristics of a target audience based on the content of the web pages they visit.
At last it is mentioned that Generation Z born between 1995 and 2015, will become the biggest population group in the world in 2019.
According to an infographic by "Awesomeness TV", the average Gen Z watches about 68 videos a day.
What surprised me most was that more and more viewer move toward connected or smart TV and over-the-top app viewing. So that means away from linear TV viewing.
In my mind the Challenges have never been greater to reach all the different audiences. You have to use new and innovative ways to get the message across, but don't forget the traditional ones.
What do YOU think about the new advertising methods in 2019?
I hope you enjoyed my blog posting and you are going to read my next.
welcome back to my blog!
I was reading an article the other day and it talks about advertising trends, which you should consider in 2019. The article was written by Katherine Hays and published on the website “Entrepreneur.com” on the 17th of January.
I thought you might be interested because we are learning about it in English
at school and have already learned about advertising in other subjects. And
advertising is generally an issue that we face several times a day.Basically what it says is that 2019 is and was filled with new challenges to advertising professionals. The Challenge for the advertising professionals is that the traditional media, as for example Tv or newspaper die slowly, but more and more new advertising methods like mobiles and videos are emerging. In order to reach all target groups now, you also have to do a lot of advertising via mobile media.
It is said that the quest for advertisers is to ensure that their message is really hitting its mark. Artificial intelligence (=AI), that means machine learning and its associated technologies, can help do that.
AI helps eliminate the guesswork in targeted advertising. Advertisers can ensure that messages that aren't effective, or that work against a brand's positioning, don't get through.
The author also mentions that content is a major focus for advertisers. To engage customers, you have to give them something.
AI can help build a better content strategy. By better targeting audiences, companies can more effectively hone their stories, blog posts, videos and other content pieces to tailor fit and engage their users for a longer period.
It is also mentioned in the text that thanks to GDPR, the new European protocol on user privacy, online advertising is set to undergo major changes in 2019. GDPR means that companies can't collect information about people without their explicit consent. But how can companies run targeted advertising campaigns without personalized data?
The answer is contextual advertising: determining the characteristics of a target audience based on the content of the web pages they visit.
At last it is mentioned that Generation Z born between 1995 and 2015, will become the biggest population group in the world in 2019.
According to an infographic by "Awesomeness TV", the average Gen Z watches about 68 videos a day.
What surprised me most was that more and more viewer move toward connected or smart TV and over-the-top app viewing. So that means away from linear TV viewing.
In my mind the Challenges have never been greater to reach all the different audiences. You have to use new and innovative ways to get the message across, but don't forget the traditional ones.
What do YOU think about the new advertising methods in 2019?
I hope you enjoyed my blog posting and you are going to read my next.