CSR - corporate social responsibility

Hello everyone!

Due to the fact that we were talking about “CSR - corporate social responsibility” in our last English lesson I now want to tell you all the important things you need to know about it.

Corporate social responsibility (CSR) is how companies manage their business processes to produce an overall positive impact on society. It covers sustainability, social impact and ethics, and done correctly should be about core business - how companies make their money - not just add-on extras such as humanity.

Now I will tell you the opinion of some businesspeople on CSR.
CSR can help companies reduce costs or increase profits in different ways. For example, companies can reduce their consumption of raw materials and so they can save money. Those companies that are able to differentiate their products or services through their CSR activities may find that consumers favour their products over competitors’ products as shoppers become “green” or more socially aware.

But don’t forget that it is quite different for small companies to pay attention to CSR.
It's too busy to survive difficult times to do this. These companies cannot afford to take their eyes off their core businesses. CSR is great for very large companies that have a lot of resources and the money they need for CSR. For those who are struggling for survival, that is a very different picture. You can't go spending money on unnecessary frills when you're laying people off and morale is rock bottom.

In my opinion, every business should decide for itself whether it pursues CSR activities or not, but it should try a few activities if possibly.

I hope you enjoyed my blog posting and you are going to read my next.

See you soon,
Sabrina

vocabulary for fairs, exhibitions and hotel bookings

Hey everybody!


Use the following link to check your Knowledge on vocabulary for fairs, exhibitions and hotel bookings.


See you soon!

Sabrina

Fake eruption to dim sun and combat global warming

Hey everyone!


I have just been reading an article about global warming. I thought you might be interested about this article because, it affects everybody.

Basically, what it talks about is an experiment to dim sun and combat global warming. Scientists hope to prove that spraying tiny particles 12 miles above the earth's surface could reduce global warming by reflecting some of the sun's rays back into space.

It is also said that they believe this would replicate what happened naturally in 1991 when Mount Pinatubo erupted in the Philippines and spewed 2o million tonnes of sulphur dioxide into the stratosphere. This cooled the planet by about 0,5 C for 18 months.

source: thetime

The author also mentions that a team from Harvard University hopes to send a steerable balloon above the southwest United States in the first half of 2019. It will release small plumes of up to 1kg of calcium carbonate and measure how it scatters light and changes stratospheric chemistry.
The team will use the results to improve computer models used to predict the impact and risks of geoengineering.
A study by Harvard and Yale scientist found that spraying particles into stratosphere would be a “remarkably inexpensive” way of cooling the planet, costing $2bn-$2,5bn a year.

What shocked me most was that the technology might postpone some global warming but could have disastrous consequences for some countries by altering weather patterns, particularly in the tropics. So, some fears are that particle spraying would damage the ozone layer and disrupt rainfall patterns, causing droughts and famines in some regions.

In my mind it is not a good idea to interfere with nature, because the experiment can also have serious consequences, as we have learned before. Scientists should do a lot more researching before they carry out the experiment in the future.

What do YOU think about the experiment?

I hope you enjoyed my blog posting and you are going to read my next.

See you soon,

Sabrina



to combat - bekämpfen

sulphur dioxide - Schwefeldioxid

steerable-steuerbar

rainfall pattern - Niederschlagsmuster

famine - Hungersnot

to alter - verändern

upcoming social media trends in 2019

Hello everyone!

Due to the fact that we were talking about upcoming trends in our last English lesson I now want to tell you everything I found out during my research and I want to let you now you my personal opinion on these trends.

 

So, let’s start with a short review of 2018. The entire social media industry in 2018 was plagued by many scandals in 2018. For example, data scandal, fake news, fake profiles and fraud in influencer marketing. Therefore, the trust of social media users is currently weakened.

 

The majority of social media users want companies to work more efficiently on their social media platforms. During my research about the social media trends of 2019 I came across the following trends.

As already mentioned above, we expect a turnaround in the social media field. This means that the focus is less on maximizing reach and more on transparency and high-quality commitment. In order to build trust, private dialogues are conducted with a smaller target group, thus creating a qualitatively valuable community and providing it with high-quality content.

 

And the social media stories will also boom in 2019. These are video ads that take about 5-15 seconds and can be skipped by the user. This topic will be particularly interesting for Story Ads in 2019. It is currently difficult to insert existing ads in the upright smartphone format. But Facebook is already working on this problem.

Down below you can see a statistic which shows the daily active story users of the different social media platforms. It shows that people use WhatsApp three times more than Facebook to share there short videos. The statistic reaches a peak at the bottom with about 70 million people who use Facebook Messenger Stories.
 

In my opinion, it is very good and reasonable that the social media platforms are made safer. Still be careful and don’t believe everything that is on the internet and on social media platforms.

 

I hope you enjoyed my blog posting and you are going to read my next.

 

See you soon,

 

Sabrina

source: techcrunch.com

characteristics of an ethical business

Hey everyone!

I have just been reading an article about ethical business at school. I thought you might be interested in this article, because it affects everybody.

Basically what it says is that ethical business knows the difference between making choices for financial gain and making choices that will not adversely affect other people.

 

It is also said that, it is important for an ethical business, to have a leader that demonstrates ethical behaviour in every situation and in every decision-making process. Only when the leadership conducts its business ethically, it can trickle down to all employees and in every part of the business.

 

The company must set a core value statement, just so that an ethical business can function at all stet. This core statement must be shared with each employee and followed by everyone.

 

The author also mentions that the ethical business has concern for customers, employees, vendors and the public impacted by the business.

 

What impressed me most was that an ethical business stays loyal to its partnerships even in challenging times, so both parties reap the benefits and a stronger relationship established as a result.

 

In my mind, we should all do fairly and ethically businesses, because it forces us to adhere to laws and regulations, treat employee fairly, communicate with them honestly an openly. It demonstrates fair dealings with customers and vendors including competitive pricing, timely payments and the highest quality standards in its product manufacturing.

 

What do YOU think about ethical business?


I hope you enjoyed my blog posting and you are going to read my next.

See you soon,

    Sabrina

Module 3 - NGOs vocabulary

Hey everybody!

Use the following link to check your Knowledge on NGO vocabulary.


See you soon!

Sabrina

press review – be popular at work

Hello everyone and welcome to my blog!

I have just been reading an article at home the other day. The article "Be popular at work" was published in “Business Spotlight” in March 2017. The article talks about how to make your colleagues like you. I thought you might be interested in this article because, it can also affect you in your future. Let me give you some information about this article.

Basically, what the article says is how we can improve our working relationships. In the article the author tells us, how to behave in the workplace so that the hours there are as pleasant and profitable as possible.

The author mentions that you shouldn’t constantly interrupt people’s work or stretch a 30-second question into a 10-minute tirade. Because in a very short time you may be at the top of the list of your most annoying co-workers. And you also should be careful and don’t make nasty comments about colleagues. One bad word or email can permanently damage your relationship with a co-worker and in addition to threatening your own professional reputation in the workplace. So always remember – be polite.

It is also said that it is important that if you have an issue with a fellow employee, have a conversation directly with that person and don’t complain to a colleague’s supervisor. Because you are already an adult and have to try to solve your misunderstandings and problems yourself.

It is also mentioned in the text, that you should listen to what the other person opposite you is telling you and, try as much as possible to remember it in a later conversation. Because that way you can make an impression on this person and she or he will like and respect you.

What surprised me was that instead of always asking your colleagues for favours, you should be the person to offer to help when you see a co-worker is overwhelmed. So you can show that you are friendly and helpful.

In my mind we should learn from that article that a heart for colleagues can make them like you, because it can affect everybody of you in your near future. 

So what do you think, about how you become popular at work?

I hope you enjoyed my blog posting and you are going to read my next.
 
See you soon,

Sabrina


triade – Wortschwall
annoying – ärgerlich, nervig
fellow employee – Kollege/Kollegin
supervisor – Vorgesetzter
favour – Gefalle
overhelmed – überfordert, überlastet