Advertising Trends You Should Consider

Hey everyone,
welcome back to my blog!


I was reading an article the other day and it talks about advertising trends, which you should consider in 2019. The article was written by Katherine Hays and published on the website “Entrepreneur.com” on the 17th of January.

I thought you might be interested because we are learning about it in English at school and have already learned about advertising in other subjects. And advertising is generally an issue that we face several times a day.

Basically what it says is that 2019 is and was filled with new challenges to advertising professionals. The Challenge for the advertising professionals is that the traditional media, as for example Tv or newspaper die slowly, but more and more new advertising methods like mobiles and videos are emerging. In order to reach all target groups now, you also have to do a lot of advertising via mobile media.

It is said that the quest for advertisers is to ensure that their message is really hitting its mark. Artificial intelligence (=AI), that means machine learning and its associated technologies, can help do that.
AI helps eliminate the guesswork in targeted advertising. Advertisers can ensure that messages that aren't effective, or that work against a brand's positioning, don't get through.

The author also mentions that content is a major focus for advertisers. To engage customers, you have to give them something.
AI can help build a better content strategy. By better targeting audiences, companies can more effectively hone their stories, blog posts, videos and other content pieces to tailor fit and engage their users for a longer period.

It is also mentioned in the text that thanks to GDPR, the new European protocol on user privacy, online advertising is set to undergo major changes in 2019. GDPR means that companies can't collect information about people without their explicit consent. But how can companies run targeted advertising campaigns without personalized data?
The answer is contextual advertising: determining the characteristics of a target audience based on the content of the web pages they visit.

At last it is mentioned that Generation Z born between 1995 and 2015, will become the biggest population group in the world in 2019.
According to an infographic by "Awesomeness TV", the average Gen Z watches about 68 videos a day.

What surprised me most was that more and more viewer move toward connected or smart TV and over-the-top app viewing. So that means away from linear TV viewing.

In my mind the Challenges have never been greater to reach all the different audiences. You have to use new and innovative ways to get the message across, but don't forget the traditional ones.

What do YOU think about the new advertising methods in 2019?

I hope you enjoyed my blog posting and you are going to read my next.


See you soon,
Sabrina


hitting its mark - trifft seine Marke
positioning - Positionierung
hone - schärfen
tailor fit - Maßgeschneiderte Passform
to undergo – sich unterziehen/durchmachen

source: https://www.entrepreneur.com/article/326236 

CSR - corporate social responsibility

Hello everyone!

Due to the fact that we were talking about “CSR - corporate social responsibility” in our last English lesson I now want to tell you all the important things you need to know about it.

Corporate social responsibility (CSR) is how companies manage their business processes to produce an overall positive impact on society. It covers sustainability, social impact and ethics, and done correctly should be about core business - how companies make their money - not just add-on extras such as humanity.

Now I will tell you the opinion of some businesspeople on CSR.
CSR can help companies reduce costs or increase profits in different ways. For example, companies can reduce their consumption of raw materials and so they can save money. Those companies that are able to differentiate their products or services through their CSR activities may find that consumers favour their products over competitors’ products as shoppers become “green” or more socially aware.

But don’t forget that it is quite different for small companies to pay attention to CSR.
It's too busy to survive difficult times to do this. These companies cannot afford to take their eyes off their core businesses. CSR is great for very large companies that have a lot of resources and the money they need for CSR. For those who are struggling for survival, that is a very different picture. You can't go spending money on unnecessary frills when you're laying people off and morale is rock bottom.

In my opinion, every business should decide for itself whether it pursues CSR activities or not, but it should try a few activities if possibly.

I hope you enjoyed my blog posting and you are going to read my next.

See you soon,
Sabrina

vocabulary for fairs, exhibitions and hotel bookings

Hey everybody!


Use the following link to check your Knowledge on vocabulary for fairs, exhibitions and hotel bookings.


See you soon!

Sabrina

Fake eruption to dim sun and combat global warming

Hey everyone!


I have just been reading an article about global warming. I thought you might be interested about this article because, it affects everybody.

Basically, what it talks about is an experiment to dim sun and combat global warming. Scientists hope to prove that spraying tiny particles 12 miles above the earth's surface could reduce global warming by reflecting some of the sun's rays back into space.

It is also said that they believe this would replicate what happened naturally in 1991 when Mount Pinatubo erupted in the Philippines and spewed 2o million tonnes of sulphur dioxide into the stratosphere. This cooled the planet by about 0,5 C for 18 months.

source: thetime

The author also mentions that a team from Harvard University hopes to send a steerable balloon above the southwest United States in the first half of 2019. It will release small plumes of up to 1kg of calcium carbonate and measure how it scatters light and changes stratospheric chemistry.
The team will use the results to improve computer models used to predict the impact and risks of geoengineering.
A study by Harvard and Yale scientist found that spraying particles into stratosphere would be a “remarkably inexpensive” way of cooling the planet, costing $2bn-$2,5bn a year.

What shocked me most was that the technology might postpone some global warming but could have disastrous consequences for some countries by altering weather patterns, particularly in the tropics. So, some fears are that particle spraying would damage the ozone layer and disrupt rainfall patterns, causing droughts and famines in some regions.

In my mind it is not a good idea to interfere with nature, because the experiment can also have serious consequences, as we have learned before. Scientists should do a lot more researching before they carry out the experiment in the future.

What do YOU think about the experiment?

I hope you enjoyed my blog posting and you are going to read my next.

See you soon,

Sabrina



to combat - bekämpfen

sulphur dioxide - Schwefeldioxid

steerable-steuerbar

rainfall pattern - Niederschlagsmuster

famine - Hungersnot

to alter - verändern

upcoming social media trends in 2019

Hello everyone!

Due to the fact that we were talking about upcoming trends in our last English lesson I now want to tell you everything I found out during my research and I want to let you now you my personal opinion on these trends.

 

So, let’s start with a short review of 2018. The entire social media industry in 2018 was plagued by many scandals in 2018. For example, data scandal, fake news, fake profiles and fraud in influencer marketing. Therefore, the trust of social media users is currently weakened.

 

The majority of social media users want companies to work more efficiently on their social media platforms. During my research about the social media trends of 2019 I came across the following trends.

As already mentioned above, we expect a turnaround in the social media field. This means that the focus is less on maximizing reach and more on transparency and high-quality commitment. In order to build trust, private dialogues are conducted with a smaller target group, thus creating a qualitatively valuable community and providing it with high-quality content.

 

And the social media stories will also boom in 2019. These are video ads that take about 5-15 seconds and can be skipped by the user. This topic will be particularly interesting for Story Ads in 2019. It is currently difficult to insert existing ads in the upright smartphone format. But Facebook is already working on this problem.

Down below you can see a statistic which shows the daily active story users of the different social media platforms. It shows that people use WhatsApp three times more than Facebook to share there short videos. The statistic reaches a peak at the bottom with about 70 million people who use Facebook Messenger Stories.
 

In my opinion, it is very good and reasonable that the social media platforms are made safer. Still be careful and don’t believe everything that is on the internet and on social media platforms.

 

I hope you enjoyed my blog posting and you are going to read my next.

 

See you soon,

 

Sabrina

source: techcrunch.com